Since ancient times, the Olympic Games have measured greatness. Nations born, cities revitalised, struggles joined.

One of the most recognised symbols in the world, the Olympic rings stand for more than the Games. They are a symbol of unity, equality, progress, achievement and peace.

Olympism

Olympism is a timeless and universal philosophy of life that lies at the heart of the Olympic brand. But what does it stand for and how is it represented in the Olympic brand?

Origins

The Games in Antiquity were held in Olympia (Greece), and the ancient roots of the modern Olympic Games still influence the Olympic brand today – from timeless values to symbols and traditions.

Olympic properties

From the iconic Olympic rings to the inspirational Olympic flame, there are many symbolic elements to the Olympic brand.

Olympic Games

As a global celebration of Olympism, the Olympic Games are the most visible platform for the Olympic brand.

Athletes

Athletes throughout the world have long drawn inspiration from the Olympic brand, while also helping to bring it to life through their own performances and values. So what does the Olympic brand mean to them?

Olympism in Action