Olympic Games

The Olympic Games are perhaps the most visible celebration of Olympism and thus a stage for expression of the Olympic brand. The marks created for the Olympic Games and the protocol elements contribute to the Olympic brand.

Find out here how the Olympic Games exemplify the Olympic brand.

Olympic Games design

Each edition of the Olympic Games features its distinctive visual identity, which can be seen throughout the host city and the Olympic venues during the Games, including an emblem, mascots, pictograms and the overall Look of the Games.

Reflecting the culture and vision of the host city and distinguishing one Olympic Games edition from another, these Games marks also feed into and strengthen the overall Olympic brand.

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Olympic cultural programmes

Olympic cultural programmes – held alongside each edition of the Olympic Games – feature a broad range of cultural events in disciplines such as music, dance, theatre and the visual arts.

Evoking the strong link between sport and culture, these cultural programmes heighten interest in the Olympic Games by entertaining and engaging the public, and provide an artistic expression of the Olympic brand.

PyeongChang 2018 Winter OG, Cultural Olympiad. Korean traditional music parade.
PyeongChang 2018 Winter OG, The art studio. Lanny BARNES (USA), Olympian and artist in residence for the Olympic Art Project, works on a painting.
PyeongChang 2018 Winter OG, Cultural Olympiad.

Olympic Torch Relay

The Olympic torch relay that carries the Olympic flame to each edition of the Olympic Games has become one of the greatest symbols of Olympism. While the tradition of the Olympic flame dates back to the ancient Olympic Games, the Torch Relay was first held for the Olympic Games Berlin 1936.

Now, the flame's journey from Olympia to the host city offers communities large and small the opportunity to experience the power and excitement of Olympism.

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Youth Olympic Games

As well as being the highest-level sports competition in the world for young elite athletes, the Youth Olympic Games (YOG) uniquely combine cultural and educational aspects to inspire participants to live in accordance with the Olympic values and to become ambassadors of Olympism.

First held in Singapore in 2010, the YOG enhance the Olympic brand through youthful initiative, innovation and creativity, with each edition featuring its own distinctive look and feel.

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