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Deeply rooted in Antiquity, Olympism promotes a way of life where the qualities of body, will and mind are combined to form a balanced whole.
Promoted through sport, culture and education, Olympism places sport at the service of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity. The Olympic brand is the visual representation of this philosophy.
Olympic Movement stakeholders
The Olympic Movement includes all those who are inspired by the values of Olympism, and who aim to highlight the positive power of sport and the key role it can play in society.
They are all guided by the Olympic Charter, which outlines the fundamental principles of Olympism, and help enrich the Olympic brand by bringing these values to life around the world.
Note: other representations of the Olympic Movement are available for other purposes.
Olympic Movement's vision
The goal of the Olympic Movement is to build a better and more peaceful world through sport. It aims to highlight the positive power of sport and the key role it can play in society, while also using sport to educate young people about the values of Olympism. This vision is the driving force behind the Olympic brand.
The philosophy of Olympism is expressed in the three core values of "striving for excellence", "demonstrating respect", and "celebrating friendship". These values encourage all those inspired by Olympism to strive to be the best they can be in all areas of their lives, while celebrating solidarity and tolerance, and demonstrating consideration for others. These values are inherently linked to the Olympic brand.
As the leader of the Olympic Movement, the IOC is responsible for ensuring the regular celebration of the Olympic Games, promoting Olympism and sport in society, and supporting athletes and sports organisations around the world. As the owner of the Olympic properties, the IOC also works to protect and promote the Olympic brand, ensuring its consistency while maintaining its unique impact and appeal.