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The physical embodiment of Olympism, elite athletes engage spectators worldwide and inspire future generations of competitors. Athletes are the principal champions of the Olympic brand.
The pinnacle of sport: What the Olympic rings mean to athletes
For athletes, the Olympic rings symbolise many things.
From the pinnacle of sport to the realisation of a dream, competing under the rings at the Olympic Games is a unique and personal experience.
Athletes and the Olympic rings
The iconic five Olympic rings are the world-famous symbol of the Olympic brand and an inspiration to athletes globally. The relationship between the rings and the athletes is a symbiotic one, with the rings accompanying competitors throughout their Olympic journey, as well as post-Games, with the athletes in turn contributing to the resonance of the rings.
In fact, some athletes even get an Olympic-rings tattoo, clearly demonstrating their special connection to this symbol.
The athletes: Embodying the Olympic values
Through their performances and actions at the Olympic Games, athletes are the physical embodiment of Olympism and the most recognisable ambassadors of the Olympic values.