Olympism in Action

The Olympic Movement strives to encourage people to participate in sport regardless of sex, age, social background or economic status through local, year-round initiatives which contribute to some of the United Nations Sustainable Development Goals.

Encouraging a healthy lifestyle and education, these initiatives make the Olympic brand alive.

Health through sport practice

Healthy living through increased sports participation is key to the Olympic Movement.

The IOC is committed to promoting physical and mental well-being under the umbrella of the Olympic brand through initiatives including the annual Olympic Day, launched in 1948, and Global Active City scheme.

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Education through sport practice

Olympic Movement founder Pierre de Coubertin recognised sport's unique potential as an educational tool, and the IOC is committed to his legacy and communicating to young people the value of study.

The Olympic brand is enhanced by initiatives such the IOC's Olympic Values Education Programme (OVEP).

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Gender equality through sport practice

According to the Olympic Charter, the IOC's role is "to encourage and support the promotion of women in sport at all levels", and the Olympic Movement is committed to promoting gender equality globally.

The Olympic brand is strengthened by schemes including the IOC Women and Sport Awards and IOC World Conferences on Women and Sport.

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Gender equality through sport practice

According to the Olympic Charter, the IOC's role is "to encourage and support the promotion of women in sport at all levels", and the Olympic Movement is committed to promoting gender equality globally.

The Olympic brand is strengthened by schemes including the IOC Women and Sport Awards and IOC World Conferences on Women and Sport.

Read more
Stockholm 1912 OG. The Swedish Choral Festival.
Rio 2016 OG, Olympic Village. Wall with photo portraits of athletes. "Inside Out project" by the artist JR.
Buenos Aires 2018 YOG, Programme « Learn and Share ». An athlete signing the wall.