Olympic Games Marks
The Olympic Games marks are developed by Organising Committees for each edition of the Olympic Games. The core elements are the emblem and sub-brands, as well as the Look of the Games, mascot, pictograms, slogans, typography and acoustic identity. Collateral elements are the medals, torch, torch relay marks, podium, diplomas, tickets and posters.
An inspiration to athletes, the Olympic Games marks both reflect and celebrate local culture and history while also resonating internationally and promoting the Olympic and Paralympic brands.
Emblems
Ever since the first Games emblem was created for the Olympic Games Paris 1924, these symbols have become the most important graphic element for each Games edition, serving as the foundation of its visual identity.
Combining the Olympic rings with another distinctive element, these emblems help identify each Olympic Games edition throughout the world.
Look of the Games
To help their culture stand out and share it with the world, organisers of each edition of the Olympic Games create a unique visual identity known as the Look of the Games.
Inspired by the culture, character and unique history of the host city and country, the Look of the Games is a visual constant for both athletes and spectators through its use on uniforms, medals and merchandise.
Pictograms
Graphic symbols that depict the various sports/disciplines staged at an Olympic Games, pictograms appear on official publications, tickets and signposts to inform the public and underscore the Olympic brand. Up to the 1960s, pictograms were figurative, but became more schematic and standardised at the Olympic Games Tokyo 1964. Each sport/discipline’s pictogram accurately and instantly represents a sport, complementing the brand identity and Look of the Games.